Post by account_disabled on Feb 28, 2024 6:45:34 GMT
Cost of acquiring a new customer: what is it? What is it useful to us? Companies, more than ever today, need to have clear data and indicators to then measure the performance and results achieved by their owninvestments in marketing . How to calculate investment per contact The CPC cost per contact is a metric used to measure the cost incurred to reach each individual , a contact, but not yet a customer. The CAC ( Customer Acquisition Cost ), on the other hand, is an indicator used to measure how much has been invested to acquire a new customer ; not all new contacts become new customers. The CPO ( cost per order ) is the cost incurred for each single sale.
They are different metrics because a company can have customers with very different purchasing behaviours , in terms of purchase frequency and expense and therefore company profitability , which is why another very important indicator comes into play which takes Norway Phone Number all these variables into account : the value of the customer over time ( LTV, Lifetime Value ). LTV today is a precious indicator for knowing how much we need to invest in marketing and how and which market segment to aim for . In fact, to acquire a new customer, it will always be necessary to make an investment . The acquisition of new contacts with "zero investment" does not exist. Even printing brochures involves a monetary outlay.
To activate web marketing strategies it is essential to use resources . Nowadays, it is not enough to open a company, offer excellent products or services on the market so that customers knock on our door, but it is increasingly necessary to invest in extremely efficient marketing actions . Find out how we can help your marketing strategy CONTACT US How to acquire new customers The question that SMEs and businesses ask themselves is: how can I get new customers? To acquire new customers, companies rely on their commercial network , which obviously always has a fixed cost. Sometimes this cost must be added to the risk that the salesperson will leave us and take his client portfolio to a competing company. Furthermore (which should not be underestimated) the sales network must be carefully trained on the characteristics of the company and the products, sharing the company marketing strategy .
They are different metrics because a company can have customers with very different purchasing behaviours , in terms of purchase frequency and expense and therefore company profitability , which is why another very important indicator comes into play which takes Norway Phone Number all these variables into account : the value of the customer over time ( LTV, Lifetime Value ). LTV today is a precious indicator for knowing how much we need to invest in marketing and how and which market segment to aim for . In fact, to acquire a new customer, it will always be necessary to make an investment . The acquisition of new contacts with "zero investment" does not exist. Even printing brochures involves a monetary outlay.
To activate web marketing strategies it is essential to use resources . Nowadays, it is not enough to open a company, offer excellent products or services on the market so that customers knock on our door, but it is increasingly necessary to invest in extremely efficient marketing actions . Find out how we can help your marketing strategy CONTACT US How to acquire new customers The question that SMEs and businesses ask themselves is: how can I get new customers? To acquire new customers, companies rely on their commercial network , which obviously always has a fixed cost. Sometimes this cost must be added to the risk that the salesperson will leave us and take his client portfolio to a competing company. Furthermore (which should not be underestimated) the sales network must be carefully trained on the characteristics of the company and the products, sharing the company marketing strategy .